Project
Ecuadorian sunrises
Description
Our concept was born as a tribute to the beautiful sunrises of Ecuador and to all the thousands of Ecuadorians who welcome a new day with a cup of coffee. For Ecuadorians, the morning "cafecito" is more than just a burst of energy, it is a ritual to welcome a new day with the best attitude and energy.We made a series of prints to show what these sunrises look like in the morning in the country's 24 places of our 24 provinces.
Deliverables:
Creative Campaign
Concept
Art Direction
Print
Concept
Art Direction
Team
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde / Alex Ruales
Motion Graphics: Martina Torres / Sebastian Ruíz
Copywriter: Andrés Ramirez / Gonzalo Arrieta
Art Direction: André Palacios / Paulo Guzmán / Diego Rivera / Hector Romero
Design: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde / Alex Ruales
Motion Graphics: Martina Torres / Sebastian Ruíz
Copywriter: Andrés Ramirez / Gonzalo Arrieta
Art Direction: André Palacios / Paulo Guzmán / Diego Rivera / Hector Romero
Design: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa
Commissioned by
Punto 99
